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Chatbots will continue to be an important part of digital marketing in 2022. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors.

Surveys show that:

  • Chatbots will power 89% of customer service by 2022
  • Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers to simple questions (55%)
  • 63% of respondents prefer messaging an online chatbot to communicate with a business or brand
  • By 2023, chatbots will help businesses save over $8.2 billion per annum
  • 80% of businesses will want chatbots by 2023:

Many customers prefer interacting with chatbots as they are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks – which means that you can focus on more important work.

Many brands already use chatbot technology, including rideshare brand Lyft. You can request a ride from Lyft via chat (Facebook Messenger and Slack) or voice (Amazon Echo), and their chatbot will let you know the current location of your driver:

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