$150k tax break. Web time?

Need a new site or store before EOFY to take advantage of the $150,000 instant asset write off? YES, a new or revamped website or shopify store IS a depreciable asset – so get in quick to get your project on the books before EOFY

Talk to me chatbot

Chatbots will continue to be an important part of digital marketing in 2021. This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. Surveys show that: Chatbots will power 85% of customer service by 2020 Top benefits of chatbots are 24-hour service (64%), instant responses to inquiries (55%), and answers

Programmatic advertising

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. It’s changing the face of digital advertising so swiftly that, according

How to Design Food Packaging That Captivates Consumers

Great food packaging isn’t just about having the most eye-catching labels or the most innovative package shape. It’s about designing packages that draw in consumers while clearly identifying your brand. Here are some tips for creating packaging that is sure to be a hit. Brand identity Whether it’s in the store, on tv, or in

4 Marketing Strategies to Build Your Food Brand

Marketing is the heart of every successful business. Having a great product can result in repeat sales, but marketing is the first step in creating awareness about your brand. As shares, “Getting a new product out for customers to see and try out is the first step in selling that product successfully. Even the best product

Digital Marketing Landscape

In today’s tech landscape, a solid digital marketing strategy has become the CMO’s new bread and butter; the only question now is how to best serve it up. Your business’s success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term