More consumers know just how easy it is to buy online and receive goods quickly, it’s up to retailers to ensure that buying online is super convenient The pandemic has permanently changed customer expectations and offers retailers a unique opportunity to define...
Humble. Jubilant. Serious. Charming. Provocative. They might be words that we usually use to describe a person’s personality traits, but can also readily apply to brand personalities. Our personality determines whether we charm or irritate people, inspire them or send...
