News

Life is sweet in the King Valley.

Discover the Italian spirit of the King Valley’s winemaking families, at La Dolce Vita wine and food festival. 16 + 17 November 2019. Discover the Italian spirit of the King Valley’s winemaking families, at La Dolce Vita wine and food festival. In Spring, the winemaking families of the King Valley open their cellar doors to

Plant based challenge

Ben Cooper analyses the relationship between the “clean-label” trend and the growth of the plant-based protein market – and examines whether clean-label concerns will support the plant-based category’s continued growth or present challenges. The “clean-label” trend has been a feature of the packaged food market for decades, but while it has become a steadily more influential

How to Design Food Packaging That Captivates Consumers

Great food packaging isn’t just about having the most eye-catching labels or the most innovative package shape. It’s about designing packages that draw in consumers while clearly identifying your brand. Here are some tips for creating packaging that is sure to be a hit. Brand identity Whether it’s in the store, on tv, or in

4 Marketing Strategies to Build Your Food Brand

Marketing is the heart of every successful business. Having a great product can result in repeat sales, but marketing is the first step in creating awareness about your brand. As Chron.com shares, “Getting a new product out for customers to see and try out is the first step in selling that product successfully. Even the best product

FB Marketplace changes

Facebook’s effort to tap into the popularity of buy, swap and sell groups, Facebook Marketplace, is two years old this week, and to mark the occasion, The Social Network has outlined some interesting new, AI-fueled tools to enhance the Marketplace experience, and boost Facebook’s evolving eCommerce efforts. First off, Facebook’s providing sellers with more context as to what

Digital Marketing Landscape

In today’s tech landscape, a solid digital marketing strategy has become the CMO’s new bread and butter; the only question now is how to best serve it up. Your business’s success depends on the right type of strategy, and the right type of strategy can in turn lead to higher sales, new customers, and long-term

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